安くて人気の欧州車ブランド ダチア(DACIA)の強みはどこにあるのか?
公開 : 2022.07.21 18:25
ルーマニアの自動車メーカー、ダチアは手頃な価格のブランドとして欧州で親しまれています。物価上昇や電動化といった荒波の中、どのようにブランド価値を守るのか、今後のビジョンを探りました。
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-25-946jtpw1yr.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-1-an5gp1yojl.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-3-4kp7t3bugc.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-8-lnpyw5f0oc.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-5-f94kt8bhs3.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-9-pgnloqrxav.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-10-0v58a9ybpi.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-7-58lcfao27e.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-12-jsn2xcp1hg.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-13-wjmkh4an2v.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-15-cs03aftmxw.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-17-qlr41wa5vb.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-19-tnayxq3rs9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-23-5puaeqj10n.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-11-v4ys90821o.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-14-obv0e1a327.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-25-zq8vo0x2ks.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-21-yxv4k30trh.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-20-bv7a4nuysl.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-22-s536uvrcxj.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-24-8aqjo05hnz.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-18-04o3tf6anx.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-16-yhl8wf6k09.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-27-ikxjan02g1.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-26-p2e8jzqou9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-1-mzsqtlcnjr.jpeg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-35-qyr9twfaz4.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-2-uo2jzrb85w.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-1-1zkim7y0lx.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-3-ase3rw1lyp.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-4-j53gmar29b.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-12-vluby2g15q.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-11-k75rl0hq9i.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-8-sqynf1jp3o.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-7-rls6imfz5k.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-5-n0v67w2p39.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-6-k2g45ujztw.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-10-f40u795ylq.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-9-0wxzva3sf9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/02/dacia-duster-extreme-se_-2-bt9oaqgfm2.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-17.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-16.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-15.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-10.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-3.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/06/dacia-duster-2021_-1.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/12/1-dacia-sandero-tce-90-2021-uk-first-drive-review-hero-front-2-fnbt9rxp1o.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/12/Dacia-Sandero_2021_211224_2-ov3eb5snq7.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/12/Dacia-Sandero_2021_211224_1-nbfjz9m50p.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-25.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-24.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-23.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-22.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-21.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-20.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-19.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-18.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-17.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-16.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-15.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-14.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-13.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-12.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-11.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-10.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-8.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-7.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-6.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-5.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-4.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/03/dacia-sandero-tce-90-2021_-3.jpg)
![](https://www.autocar.jp/wp-content/uploads/2021/10/8-dacia-sandero-2021-uk-official-images-front-c8l0tuo9pk.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-1-ytf2ubw76r.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-3-bz0xcgjw1f.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-2-qbcstjz14g.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-11-tqjpmu0ysl.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-10-6uxkfmw057.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-9-j614p9z8k0.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-8-5xl90yn36o.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-7-qp2i9gu731.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-6-5rmg70wpb9.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-5-6z2jexiqfk.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-4-crmkez5yu3.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-13-4h2nzt5oe7.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-14-zgow3uyk17.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-15-uheqgsop12.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-16-wsfx0rl93p.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-12-68fprbu2e5.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-17-z4ylwm9sox.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-19-elbjx5nf8t.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-18-ouri375akv.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-20-ik3hetmcjs.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-21-6x3vzyfn52.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-24-hxj8s2l0tc.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-22-l9gocq5068.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-23-ws84o5fpt0.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/07/dacia-sandero-stepway-2021_-25-946jtpw1yr.jpg)
![](https://www.autocar.jp/wp-content/uploads/2022/04/dacia-jogger-2022_-1-an5gp1yojl.jpg)
公開 : 2022.07.21 18:25
ルーマニアの自動車メーカー、ダチアは手頃な価格のブランドとして欧州で親しまれています。物価上昇や電動化といった荒波の中、どのようにブランド価値を守るのか、今後のビジョンを探りました。
2025.02.17 | 365日頼れるステーションワゴン スバル・フォレスターへ英国試乗 大改善の新ステアリング |
2025.02.17 | マツダ2、英国での販売終了 排ガス規制に対応 トヨタのOEM車へバトンタッチ |
2025.02.17 | 【商用ニーズに対応】トヨタ、新型燃料電池システムを開発 2/19 初披露 |
2025.02.17 | 【2代目の完成形】ボルボXC90がビッグマイナーチェンジ!細部に神を宿して世界100万台目前 |
2025.02.17 | BYDはアルファ・ロメオだ!(暴論)【新米編集長コラム#19】 |
2025.02.17 | 【日本最大級のショールーム】マセラティ横浜港北がオープン!希少限定モデルも初公開 |
2025.02.17 | 【寒いのに? 寒いからこそ!】ノルウェーがぶっちぎりの世界一でEV化している理由 |
2025.02.17 | スマート 新型4ドア・セダン「#6」年内発表へ ブランド史上最速を実現 |
2025.02.17 | ルノー 未来的なヨーク型ステアリングの導入検討 ただし「人が安心して使える」ようになってから |
2025.02.16 | 目立った弱点ナシ? オペル・グランドランド・エレクトリックへ試乗 静かで滑らか 航続511km |
2025.02.14
2025.01.30
2025.01.24
2025.01.10
2025.01.01
2025.01.01
2024.12.25
2024.12.20
2024.12.19
2024.12.19
コメント