【小さなチャレンジャー】DS英国法人トップに訊く 販売促進よりブランドの認知度を優先
公開 : 2020.08.31 20:20
フランスの高級車ブランド「DS」は、市場での地位を確固たるものにするために認知度向上を目指しています。中核モデルの発売を前に、シェアの低い「小さなチャレンジャー」として「量よりも認知」を優先します。
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![](https://www.autocar.jp/wp-content/uploads/2020/08/92-ds-3-e-tense-2019-fd-static-rear.jpg)
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![](https://www.autocar.jp/wp-content/uploads/2020/08/90-ds-3-e-tense-2019-fd-static-front.jpg)
![](https://www.autocar.jp/wp-content/uploads/2020/08/82-ds-3-e-tense-2019-fd-otr-rear-end.jpg)
![](https://www.autocar.jp/wp-content/uploads/2020/08/81-ds-3-e-tense-2019-fd-otr-side.jpg)
![](https://www.autocar.jp/wp-content/uploads/2020/08/80-ds-3-e-tense-2019-fd-otr-nose.jpg)
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公開 : 2020.08.31 20:20
フランスの高級車ブランド「DS」は、市場での地位を確固たるものにするために認知度向上を目指しています。中核モデルの発売を前に、シェアの低い「小さなチャレンジャー」として「量よりも認知」を優先します。
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